Plan AB: AI Ad & Seed Video

Product insight → creative script → visuals / live footage → editing → ad variants

Time
3-5 hours
Cost
Medium
Difficulty
Intermediate

Best for

For brand feed ads and seed videos, producing ad variants in volume and iterating on performance.

Steps

Product insight

30 min

ChatGPT + data

Gather product materials, competitor ads and real user reviews; distill the target audience's pains and your differentiators into an 'audience × pain × selling point' matrix that feeds every creative.

💡The sharpest pains come from negative reviews — complaints are selling-point opportunities.

Creative script

30-45 min

ChatGPT

Write several creative scripts on the matrix — pain opener, scenario demo, before/after, call to action — and draft three different hooks for each script.

💡Hook with a concrete number or a counterintuitive claim; 'did you know' hooks underperform.

Visuals / live footage

2-3 hours

Sora + 可灵 Kling + Midjourney

Generate product demos and usage scenes with video models, polish hero shots in Midjourney, use HeyGen avatars for talking-head spots, or mix with live footage.

💡Generate the same product in several lighting and scene variants so you have levers for ad testing.

Editing

45-60 min

Descript

Cut a 15-30 second feed version with big captions, a hard hook in the first 3 seconds and brand exposure at the end; export 9:16, 16:9 and 1:1.

💡Feed ads mostly play on mute — bold captions and on-screen text are mandatory.

Ad variants

30 min

Ad console

Combine different hooks, selling-point orders and visuals into 5-10 variants, run a small-budget test, and scale only the variants whose CTR and CVR clear the bar.

💡Find the top 20% of variants with small budgets first — never go all-in on a single unproven cut.

Tools involved

Pitfalls to avoid

Claims that cross the line

Ad regulations are strict about efficacy claims; run AI copy through a compliance review.

Hook and body out of sync

Promises in the opener that the body never delivers tank conversion and drive refunds.

A single version

Feed ads are discovered by testing; one version rarely pops.

No brand exposure

Pure seeding with no brand leaves the traffic unclaimed.

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