Plan AB: AI Ad & Seed Video
Product insight → creative script → visuals / live footage → editing → ad variants
- Time
- 3-5 hours
- Cost
- Medium
- Difficulty
- Intermediate
Best for
Steps
Product insight
30 minChatGPT + data
Gather product materials, competitor ads and real user reviews; distill the target audience's pains and your differentiators into an 'audience × pain × selling point' matrix that feeds every creative.
💡The sharpest pains come from negative reviews — complaints are selling-point opportunities.
Creative script
30-45 minChatGPT
Write several creative scripts on the matrix — pain opener, scenario demo, before/after, call to action — and draft three different hooks for each script.
💡Hook with a concrete number or a counterintuitive claim; 'did you know' hooks underperform.
Visuals / live footage
2-3 hoursSora + 可灵 Kling + Midjourney
Generate product demos and usage scenes with video models, polish hero shots in Midjourney, use HeyGen avatars for talking-head spots, or mix with live footage.
💡Generate the same product in several lighting and scene variants so you have levers for ad testing.
Editing
45-60 minDescript
Cut a 15-30 second feed version with big captions, a hard hook in the first 3 seconds and brand exposure at the end; export 9:16, 16:9 and 1:1.
💡Feed ads mostly play on mute — bold captions and on-screen text are mandatory.
Ad variants
30 minAd console
Combine different hooks, selling-point orders and visuals into 5-10 variants, run a small-budget test, and scale only the variants whose CTR and CVR clear the bar.
💡Find the top 20% of variants with small budgets first — never go all-in on a single unproven cut.
Tools involved
Pitfalls to avoid
Claims that cross the line
Hook and body out of sync
A single version
No brand exposure
Related Workflows
Plan A: Voiceover / Explainers
Write script → TTS voice → visuals → edit in CapCut → publish
- Time:
- 15-40 min / video
- Cost:
- Low
- Difficulty:
- Beginner
Plan B: Text-to-Video Storyboards (Pro)
3-layer planning → prompt engineering → consistency assets → animatic preview → shot generation → sound design → spec-driven assembly + QC gates
- Time:
- 2-4 hours / video
- Cost:
- Medium-High
- Difficulty:
- Advanced
Plan C: AI Avatar Presenters
Pick a tool → prepare the avatar → write the script → one-click generation → post-process & publish
- Time:
- ~20 min / video
- Cost:
- ~$2 / video
- Difficulty:
- Beginner