Plan E: AI Writing Workflow (Long-form / Marketing)

Topic & positioning → outline → section-by-section draft → human polish & fact-check → visuals & layout → multi-platform publish

Time
30-60 min / piece
Cost
Low
Difficulty
Beginner

Best for

Best for WeChat long-form, SEO articles, marketing copy and industry reports — a quality piece in 30-60 minutes.

Steps

Topic and positioning

5-10 min

ChatGPT / Claude

Define the reader, goal and platform, brainstorm topics with an LLM, and deconstruct 1-2 reference pieces for angle and structure. Positioning decides half the reach.

💡Topic formula: target reader + specific pain + counterintuitive hook beats generic 'tips sharing'.

Outline and structure

5 min

ChatGPT / Claude

Have the model build a pyramid (conclusion first) or four-part (hook → problem → solution → CTA) outline, each section annotated with key points, data and visual ideas. Approve the outline before writing.

💡Lock the outline first to halve rework; leave data/case slots to fill in one by one.

Draft section by section

10-20 min

Jasper / Writesonic / Claude

Generate one section per prompt (controlling tone, length and bullet usage). Avoid generating the whole piece at once — section-by-section drafts are structurally steadier and less robotic.

💡Give the model a sample paragraph (few-shot) to dramatically improve style consistency.

Human polish and fact-check

10-15 min

Grammarly / QuillBot + you

Verify every number, quote and 'according to a study' claim (AI fabricates sources); rewrite conversationally, cut redundancy, add transitions. This is the line between machine output and human work — never skip it.

💡Check numbers and proper nouns one by one; anything like '20% of users' must trace to a source.

Visuals and layout

10 min

Midjourney / Canva

Cover image plus one visual per section; graded headings, short paragraphs and whitespace. Layout decides read-through rate and is easier to neglect than the prose.

💡16:9 cover; keep all visuals in one style and palette to avoid a patchwork feel.

Publish and iterate

5 min

WeChat / Zhihu / Xiaohongshu

Adapt titles and openings per platform, then track reads, read-through and saves to refine topics and style for the next piece.

💡Post the same content with 2-3 titles and see which gets the clicks.

Tools involved

Pitfalls to avoid

Ship the AI draft as-is

It reads robotic and generic; readers can tell. You must polish and add your own examples and judgment.

Unverified data and quotes

AI fabricates 'according to a study' and '20% of users'. Verify every claim — credibility is on the line.

Generating the whole piece at once

3000 words in one pass is unstable; section-by-section generation keeps structure controllable.

Clickbait and overpromising

Overhyped titles lower trust and read-through; the body must match the headline's promise.

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