Plan O: AI Digital-Human Live Streaming

Silicon Intelligence / Tencent Zhiying / HeyGen

Pick a preset avatar or clone a real presenter; the avatar should match the brand/goods vibe, with natural motion and lip sync.

💡Lip sync follows punctuation — normalize the script's punctuation before feeding the system.

ChatGPT / Claude

Write live-sell copy (open with a hook, product explain, upsell, Q&A) in loop segments so the avatar can keep talking; prepare standard answers for frequent questions.

💡Design copy in 3-5 minute loops so you can adjust nodes for stock and price live.

Console + AI Q&A

Wire comment auto-reply: FAQ copy for common questions, fallback or human handoff for complex ones; set banned-word interception.

💡Interaction keeps people in the room; comment response speed matters more than fancy copy.

Streaming companion / console

Configure encoding, background, overlays, product shelf and coupons; test audio-video sync and latency with a 10-minute trial stream.

💡Trial at low traffic for an hour before scaling ad spend; don't burn budget on day one.

Streaming analytics

Watch entry rate, dwell, engagement and conversion; feed metrics to the AI to review copy and pacing, then iterate the next session.

💡The bottleneck is usually script and interaction, not the avatar; A/B test copy variants.