Plan T: AI Product Demo Video
Extract selling points → script & storyboard → visual generation → voice & music → final assembly
- Time
- 3-5 hours
- Cost
- Medium
- Difficulty
- Intermediate
Best for
Steps
Extract selling points
10-15 minChatGPT / Claude
Feed the model your product materials, feature list and real customer reviews, and ask it to distill 3-5 core selling points plus a one-line value proposition from the user's point of view: who it is for, which pain it solves, and what makes it different. A point only counts if it fits in one sentence and can be shown on screen.
💡Paste in two or three competitor pages too, so the model can position against them — the points land harder.
Script & storyboard
30-45 minChatGPT / Claude
Turn the points into a 30-90 second storyboard script: the first 3 seconds hit the pain point or product highlight, the middle walks through each selling point, and the end carries the call to action. For every shot, note the on-screen text, narration and duration.
💡Put the pain point and the product in the same frame in the first 3 seconds — wait time kills completion.
Visual generation
1-2 hoursSora / 可灵 Kling
Generate each shot with a video model, or run image-to-video on real product footage; lock the same product description, color palette and lighting so the whole film feels consistent. Generate 2-3 takes per shot and pick the best.
💡Write the shot language (scale, camera move, duration) before generating — way fewer duds.
Voice & music
20-30 minElevenLabs + Suno
Turn the narration script into natural voice-over with ElevenLabs and pick a voice that matches the product; make the backing track in Suno or pick from a library and length it to the cut. Slightly fast, rhythmic delivery fits short videos best.
💡Write 'tone: excited, up' into the script — it beats a flat read every time.
Final assembly
30-45 minDescript
In Descript, assemble visuals, voice, captions, music and transitions, time the ending to land on the beat, and export 16:9 and 9:16 versions for different channels.
💡Watch it muted once before exporting — audio-video drift is the most common rookie mistake.
Tools involved
Pitfalls to avoid
Too many selling points
Visuals and narration drifting apart
Ignoring delivery rhythm
Related Workflows
Plan A: Voiceover / Explainers
Write script → TTS voice → visuals → edit in CapCut → publish
- Time:
- 15-40 min / video
- Cost:
- Low
- Difficulty:
- Beginner
Plan B: Text-to-Video Storyboards (Pro)
3-layer planning → prompt engineering → consistency assets → animatic preview → shot generation → sound design → spec-driven assembly + QC gates
- Time:
- 2-4 hours / video
- Cost:
- Medium-High
- Difficulty:
- Advanced
Plan C: AI Avatar Presenters
Pick a tool → prepare the avatar → write the script → one-click generation → post-process & publish
- Time:
- ~20 min / video
- Cost:
- ~$2 / video
- Difficulty:
- Beginner