Plan T: AI Product Demo Video

Extract selling points → script & storyboard → visual generation → voice & music → final assembly

Time
3-5 hours
Cost
Medium
Difficulty
Intermediate

Best for

For new or small products that need a 30-90 second promo video to launch fast on a website, store or social feed.

Steps

Extract selling points

10-15 min

ChatGPT / Claude

Feed the model your product materials, feature list and real customer reviews, and ask it to distill 3-5 core selling points plus a one-line value proposition from the user's point of view: who it is for, which pain it solves, and what makes it different. A point only counts if it fits in one sentence and can be shown on screen.

💡Paste in two or three competitor pages too, so the model can position against them — the points land harder.

Script & storyboard

30-45 min

ChatGPT / Claude

Turn the points into a 30-90 second storyboard script: the first 3 seconds hit the pain point or product highlight, the middle walks through each selling point, and the end carries the call to action. For every shot, note the on-screen text, narration and duration.

💡Put the pain point and the product in the same frame in the first 3 seconds — wait time kills completion.

Visual generation

1-2 hours

Sora / 可灵 Kling

Generate each shot with a video model, or run image-to-video on real product footage; lock the same product description, color palette and lighting so the whole film feels consistent. Generate 2-3 takes per shot and pick the best.

💡Write the shot language (scale, camera move, duration) before generating — way fewer duds.

Voice & music

20-30 min

ElevenLabs + Suno

Turn the narration script into natural voice-over with ElevenLabs and pick a voice that matches the product; make the backing track in Suno or pick from a library and length it to the cut. Slightly fast, rhythmic delivery fits short videos best.

💡Write 'tone: excited, up' into the script — it beats a flat read every time.

Final assembly

30-45 min

Descript

In Descript, assemble visuals, voice, captions, music and transitions, time the ending to land on the beat, and export 16:9 and 9:16 versions for different channels.

💡Watch it muted once before exporting — audio-video drift is the most common rookie mistake.

Tools involved

Pitfalls to avoid

Too many selling points

In 30-90 seconds, nail one hero point plus 2-3 supporting ones; cramming everything in means nothing lands.

Visuals and narration drifting apart

Write the voice-over first and build the shots around it, not the other way around.

Ignoring delivery rhythm

Long script sentences make the narration dull; write short lines with pauses and punctuation.

Related Workflows